Last updated October 11, 2026. Frontbay is a service of Gerdly.ai (“we”, “us”). These plain-English terms apply to every Frontbay project; your written scope adds the details for yours. By approving a scope or paying, you agree to them.
Frontbay is sold to businesses. By approving a scope you confirm you’re acting for a business (not for personal, family or household use) and that you’re authorized to agree for it.
The deliverables listed in your written scope, on the timeline and with the revision rounds it states (14 days and two rounds for template sites; your phone line can start answering real calls after your first preview, free until launch). After launch, up to 1 hour of minor edits a month while your plan is active. Anything not in the scope, such as ads, extra pages or new integrations, is quoted separately.
The launch fee is paid in two halves: 50% when you approve the written scope, and 50% when you accept the finished work. Your final payment includes your first month. After that, your plan renews automatically every month at the price in your scope (currently $349 for Site + Frontbay Line) plus any tax, until you cancel. You can cancel any time after the first 3 months by giving 30 days’ notice with the “Request cancellation” button in your portal or by email; we confirm your end date in writing. You get an emailed receipt for every charge. We give 30 days’ notice before any price change. Card payments are processed by Stripe; we never see or store your card number.
The Line plan is the Frontbay Line without a website: a $250 setup fee and your first month ($199) are paid together at signup, then $199 a month plus any tax, renewing automatically until you cancel (3-month minimum, then 30 days’ notice, as above). It includes 300 call minutes a month; extra minutes are $0.25 each, and we tell you before billing any extra. We set up the line within 3 business days after you send your shop details, and you approve the phone script before it answers real calls. The setup fee is refundable until your line first answers a real call.
Your clock starts on the start date locked in your portal after your deposit. Days are calendar days. It pauses while we wait on content or approvals from you. If a project stays paused for more than 30 days before your first preview, we close it and refund your deposit minus $250 for setup; after the first preview, the deposit covers work done.
Your deposit is fully refundable until we deliver the first preview (for custom builds, until you approve a design direction). After that, the deposit covers work already done. If we miss your launch date by more than 7 days for reasons within our control, you may cancel and receive your full deposit back. Monthly fees for months already started aren’t refunded.
This applies to the Site + Frontbay Line plan and the Line plan (not custom builds or site-only plans). If your Frontbay Line answers fewer than 20 calls in its first 60 days after it goes live, we refund the launch fee you paid (on the Line plan, the $250 setup fee). To qualify: keep call forwarding set up as we configured it (at least for missed calls) for the whole 60 days, keep your monthly payments current, and ask through your portal within 14 days after day 60. We count the calls the line answered, as shown in your portal. We send the refund to your original card within 10 business days, and your plan then ends with no further charges and no minimum term. Monthly fees already paid aren’t refunded.
You approve the website and the phone script before launch, including any prices, services, hours, warranties and policies they mention. You are responsible for that information being accurate and legal for your business and state, including window-tint laws and advertising rules. Our assistant never states legal tint limits; it tells callers your shop will confirm what’s legal.
Frontbay Line answers inbound calls with an AI assistant. Every call opens with a disclosure that the caller is speaking with the shop’s AI assistant and that the call is recorded and transcribed by our answering service. Many states require callers’ consent to recording, so you may not remove or change this disclosure, or tell callers otherwise, and the assistant will always say it’s an AI if asked. The line only answers calls; it never places outbound calls. It is designed never to quote unapproved prices, promise insurance coverage, or give legal advice, but AI can make mistakes: it’s a front desk, not a replacement for your judgment. You can turn it off any time by changing your call forwarding. Plans include up to 500 call minutes a month (300 on the Line plan); extra minutes are billed at the rate in your scope ($0.25 a minute unless your scope says otherwise), and we tell you before you reach your limit.
If you turn on text features, texts go only to people who gave their number for that request (for example, a booking confirmation), contain no marketing, are sent between 8am and 8pm the recipient’s time, and include opt-out instructions. STOP requests are honored right away. You are responsible for your own marketing messages and for keeping any consent records your business collects.
Your leads, call summaries, recordings, transcripts, messages and files belong to you. For your customers’ information we act as your service provider: we process it only to provide the service and on your instructions; keep it confidential; never sell it, share it for advertising, or use it (or let our providers use it) to train AI models; never use voices to identify callers; help you answer your customers’ requests to see or delete their information; and delete or return it within 90 days after your service ends. We don’t use one client’s calls, transcripts, recordings or leads for our own purposes, to build or improve services for other clients, or combine them with data from other clients or sources (except as the law allows service providers to do), and we contractually bar our providers from doing so. Our providers are listed on our Privacy page, and we give 30 days’ notice before adding one that handles your customers’ data.
Data processing terms. We process your customers’ contact, vehicle and request details (and call audio, transcripts and summaries) only to run your phone line, website and portal, for as long as your plan lasts plus 90 days. Everyone at Frontbay and every provider who handles it is bound to confidentiality and to these same duties. We’ll give you the information you reasonably need to show you meet your privacy obligations and help with any data protection assessment you must do. We use reasonable safeguards, and if we discover a breach affecting your data we’ll tell you immediately and never later than 72 hours, and help you with any notices you must send.
You won’t use Frontbay to make outbound or automated calls, send spam or unsolicited texts, post unlawful, misleading or infringing content, collect card numbers or government IDs by phone, identify callers by their voice, or interfere with the service or other clients.
If you get the Founding Shop price, it’s in exchange for a short, honest case study and permission to share your real results. Your discount never depends on what you say. Anything we publish says you received a discounted Founding Shop price. We never ask for, buy or filter Google reviews, and your site never asks only happy customers for reviews.
Once you’ve paid, your portal is protected by your password plus an email code on new devices. Keep your password private and don’t share your portal link. Frontbay staff will never ask for your password or a sign-in code. We store passwords only as one-way hashes, so nobody at Frontbay can read them. If we see signs that someone else is trying to get in, we may lock sign-in for a while and email you. Tell us right away if you think someone else has your password or link.
We build our templates to follow the WCAG 2.1 AA accessibility guidelines and fix accessibility issues in our template code that are reported to us within 10 business days, at no charge. If you get an accessibility complaint about your site, send it to us and we’ll help you respond. We don’t use accessibility “overlay” widgets. You’re responsible for your own content (for example, descriptions for your photos) and any third-party tools you ask us to embed. This isn’t legal advice about accessibility requirements.
Our Client Guide explains onboarding, what we need from you, approvals, support times, billing and cancelling. It is part of these terms. If your written scope, these terms and the guide ever disagree, your scope wins, then these terms, then the guide.
We monitor your site and phone line and aim to fix outages the same day. If the line is down, calls can go straight to your own phone by turning off call forwarding. We are not responsible for outages of phone carriers, AI providers or hosting companies outside our control.
Once paid in full, you own your website content, photos and domain. We keep ownership of our software, templates and playbooks and license them to you while your plan is active. If you leave, you receive your exported site files with a permanent license to use them for your own business, your portal stays readable for 90 days, and your site’s quote form keeps delivering requests for 90 days.
You confirm that the content you give us (photos, prices, claims, warranties, logos) is yours to use and accurate, and that your business follows the laws that apply to it, including tint, consumer-protection, advertising and messaging laws.
Except as written in your scope and these terms, the service is provided as is. We can’t guarantee more jobs or revenue, or that the AI will never make a mistake. Nothing we provide is legal, tax or accessibility advice.
To the extent the law allows, each side’s total liability for any claim is limited to the fees you paid in the 3 months before the claim, and neither side is liable for indirect, lost-profit or lost-data damages. These limits don’t apply to fees you owe, or to either side’s obligations under “Covering each other”.
You’ll cover (defend and pay) claims against us that come from content you provided, your business’s compliance with the law, or your misuse of the service. We’ll cover claims that our software or templates, as we provided them, infringe someone else’s rights. The side asking for cover must tell the other promptly and let them handle the defense.
You can cancel as described in “Payment and automatic renewal”. We can pause or end the service after written notice if a bill stays unpaid for more than 14 days, or right away if the service is used for anything illegal or abusive or creates a security risk. Either way, you keep your content and files as described under “Ownership” and “Your data”.
Fees don’t include taxes. You pay any sales, use or similar taxes on the service (not taxes on our income). Your invoices list the launch fee and the monthly fee separately.
Ticking the approval box and approving your scope in the portal is your electronic signature under the federal E-SIGN Act and state electronic-transactions laws. We record the date, time, IP address and the version of these terms and the Client Guide you agreed to, and you can download your scope at any time.
We may update these terms. We’ll email clients at least 30 days before a change that affects them takes effect; if you don’t agree, you can cancel before then without the 30-day notice period. The version you agreed to applies to your current launch fee.
If something goes wrong, tell us first; we’ll try in good faith to fix it within 30 days. These terms are governed by the laws of the state where our legal entity is organized, and its state or federal courts will hear any dispute, except that either side may use small-claims court.
Neither side is responsible for delays caused by events outside its reasonable control. You may not transfer this agreement without our consent, except as part of selling your business; we may transfer it as part of a merger or sale. If one part of these terms can’t be enforced, the rest still applies. Not enforcing a term isn’t a waiver. These terms, your scope and the Client Guide are the whole agreement. Notices may be sent by email. We’re independent businesses; nothing here makes us partners or employees.
Questions or notices: jason.a.clemente@gmail.com.
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